The Rise And Fall Of Pier 1

The Rise And Fall Of Pier 1

Once known for its “treasure hunt” atmosphere, colorful home furnishings, and distinctive holiday decorations, Pier 1 filed for bankruptcy in February 2020. Pier 1 later announced it was winding down its entire business, in part, due to the coronavirus pandemic. And while Pier 1 had a smaller share of the home furnishing industry than some of its rivals, those store closings could mean good news for a few retailers.

» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
» Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic

About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC

#CNBC

The Rise And Fall Of Pier 1

50 Comments

  1. Stephanie Stephenson on September 9, 2022 at 3:36 am

    I loved walking around looking at everything, but it was far too expensive and I could never justify buying anything

  2. Alexandra violetbabygirl on September 9, 2022 at 3:37 am

    I haven’t shopped in a Pier One for over 20 years I do all my shopping with them online

  3. Nikki B on September 9, 2022 at 3:37 am

    I dont think I ever bought furniture from them as they were definitely over priced. But they did have some excellent pillows, wine & cocktail glasses, and other home accessories .

  4. Savvy on September 9, 2022 at 3:38 am

    Can the buyer for Pier 1 tell me who made their counter stools? I need to order some…. 🤦‍♀️ smh

  5. Rachel Madison on September 9, 2022 at 3:38 am

    Don’t hate on the dollar store/tree. They are both still in business💰

  6. pathways678 on September 9, 2022 at 3:39 am

    I’ve never met anyone that actually shops at a Pier One. That’s probably why it ran out of business

  7. mlee on September 9, 2022 at 3:39 am

    Exploiting countries and marking up the price? Garbage. I’m glad they’re out of business.

  8. Diana Castillo on September 9, 2022 at 3:44 am

    The belligerent otter culturally deceive because radiator basally bow from a closed backbone. outstanding, ragged half-brother

  9. Nikki W on September 9, 2022 at 3:44 am

    Pier 1 was big in the 90’s, I loved the aesthetic, this is pretty sad.

  10. Savvy on September 9, 2022 at 3:45 am

    Home Goods is the reason they flopped. Pier 1 continued to increase prices, cluttered stores not easy on the eyes…sloppy and started looking cheap especially if you don’t have an eye for interior design or know what’s you’re looking for…old blood needed new minimalist design.

  11. Cindy Solomon on September 9, 2022 at 3:46 am

    We weren’t a home furnishings store!!!!!
    That’s just one area corp went wrong!!!

  12. Hellan jerry on September 9, 2022 at 3:48 am

    The cruel drum geographically breathe because anime anatomically clean as a telling condition. aspiring, tacit pink

  13. Jinx on September 9, 2022 at 3:48 am

    I used to go Look in Pier 1, and go buy at Home Goods. Pier 1 was way overpriced.

  14. Ron Alcasid on September 9, 2022 at 3:49 am

    Pier 1 overpriced? Have you been to Container Store?

  15. SL twentyeight on September 9, 2022 at 3:49 am

    went there once, they sold useless decorative trash. never went back.

  16. 1122 Boogie Boogie Avenue on September 9, 2022 at 3:50 am

    Yeah, They were buying items at rock bottom prices but then ripping people off with a ridiculous overpriced mark up. I went in Pier One a couple of times but never bought anything because it was so expensive. It’s their own fault they went bankrupt. As far as I’m concerned they got what they deserved for being so greedy.

  17. Rspen on September 9, 2022 at 3:51 am

    I’m sorry, but their furniture was too expensive for the "cheesiness" of it. It seem like it was made for toddlers to use at a tea party. Their art was way too expensive as well as other of their decorative items. I once went in to Pier 1 because I saw a table online that could seemingly be a replacement for my kitchenette. When I got there the base was over two hundred dollars and the glass top shown with it was about the same price , which wasn’t bad, but it looked like it could fit in a doll house. It was , in my opinion, price gouging at its best!

  18. Ryan Harris on September 9, 2022 at 3:53 am

    Yeah because it was too expensive!

  19. Jacob 'DONNA RHIAN TALLEY ANPUT WHIS' Smith on September 9, 2022 at 3:54 am

    In.

  20. Cindy Solomon on September 9, 2022 at 3:56 am

    I worked there for over 25 yrs. They lost the vision. When the original CEO (I’M SO SORRY I FORGOT UR NAME) passed, all hell broke loose.
    Pier 1 was unique n then tried to be like all others.
    Should’ve stayed true.

  21. Tamara the Judeo Christian Medium ✡️✝️ on September 9, 2022 at 3:57 am

    Most of my stuff from 90’s-2000’s Pier One, Pottery Barn, and This End Up just lasted forever and I didn’t need to buy anything else.

  22. Stephen Kormanyos on September 9, 2022 at 3:58 am

    Pier 1 was able to sell “garbage” at highish prices relative to the “quality” for years since they were one of the first in this “market space.”

    Now that “everyone” is selling that same “garbage” at lower prices, Pier 1 is no longer “unique.”

    That this is “good” for the consumer is a double-edged sword. Sure we can all by crap at bottom barrel prices on-line now. But finding well-designed, skillfully and well-made items of quality is virtually impossible these days, and is ultimately more expensive to consumers who now have to replace the crap they bought when it falls apart only to replace it with “new” crap that will just fall apart again.
    Steve K.

  23. Sherie Lowe on September 9, 2022 at 3:59 am

    This says it all. The clothing line was called Gypsy, they changed it to Passports.

  24. Debra Gull on September 9, 2022 at 4:01 am

    Pier 1 failed because most could not afford to buy anything they sold! Way overpriced.

  25. RacerC45 on September 9, 2022 at 4:02 am

    I strongly doubt there is a pandemic, I think that’s just people being overly paranoid.

  26. Lorna Phillips on September 9, 2022 at 4:04 am

    I did find some small pretty items in Pier One, especially for Christmas decorating ,but I did wish that they would sell some truly unique items from other countries, like Italy or France or Ireland, quality pieces that you would love and pass down to the next generation. Most things now are made in China.
    I would have also liked to see beautiful regional items from around the US , and support our workers.

  27. Al on September 9, 2022 at 4:05 am

    Besides being overpriced every time I walked in a store it had a chemical smell to it. It was something that I did not want to bring in my home 😱🤢.

  28. John Iii on September 9, 2022 at 4:05 am

    They were always too expensive for cheap low quality stuff. They were declining for years

  29. Randi Wilson on September 9, 2022 at 4:05 am

    I started shopping at pier one in the 80s it was a little hippie store and you found some really good deals in there I’m not sure why they got so expensive…

  30. Sweet Suite on September 9, 2022 at 4:07 am

    I’ve been shopping there for years…Pier 1 is going down because new competition did things differently. Pier 1 remained the exact same way!

  31. O D on September 9, 2022 at 4:08 am

    7:22 How is IKEA not in the top market share? Too few stores?

  32. Chuck's poke on September 9, 2022 at 4:09 am

    Pier One has always been mystery as to how they were in business. Place to go for wicker furniture maybe.

  33. e l on September 9, 2022 at 4:09 am

    it was pricey but they had fun and fresh stuff. i still have a vase and a fish art statue i bought 20 years ago for my 1st apartment

  34. pancakewaitress on September 9, 2022 at 4:10 am

    this was my favorite store in the late 80’s and early 90’s. everyone had that round wicker chair in their first apartment and they sold really beautiful scarves and sandals from india.
    as I got older I continued to like the summer furniture they sold ( late 90’s-2004) the last time I went in a store was 2018 and everything was different, spendy and had lost the “import” part of their brand.
    I did buy a cookie jar.
    on sale.

  35. Sherie Lowe on September 9, 2022 at 4:13 am

    Remember the Pier 1Imports smell. Can’t reproduce that.

  36. Brick Life on September 9, 2022 at 4:13 am

    their shop in Richmond Vancouver turned into a much nicer supermarket

  37. Chris on September 9, 2022 at 4:13 am

    is that what sell in their? There are a few pier 1’s in Toronto, Canada.. I only ever see older caucasian women enter. I understand why now.

  38. BeeBo on September 9, 2022 at 4:15 am

    I loved shopping here in the 90s, so unique and different until about 10 to 15 years ago. They went commercial and that I think really was the downfall. So sad, I still have a few beautiful unique finds I will always treasure. Goodbye Pier One

  39. Qiu Qiu Channel on September 9, 2022 at 4:16 am

    Everyone have no money except top 1% so…!

  40. Kimberly Colley on September 9, 2022 at 4:16 am

    When I was in my ‘20s (late ‘80s/early ‘90s), it was the place you went to furnish your first apartment. Then they tried to go "upscale" it in the 2000s, it got too expensive. IKEA filled that gap.

  41. kodik on September 9, 2022 at 4:17 am

    The Middle class is being Erased lol😁 Most people don’t even see only the RICH and the poor will EXIST! And then they DEFUNDED THE POLICE AN CRIME WENT THROUGH THE ROOF 😁 Rich people can get bodyguards and hide but the poor will suffer GREATLY! I’m Getting on the Rich side right Now!

  42. Sharon Shade on September 9, 2022 at 4:22 am

    Most of their stuff was geared around entertaining. Who does formal entertaining anymore? I’ve never used formal dinnerware or plate chargers etc. It was expensive too.

  43. Patricia Porton on September 9, 2022 at 4:22 am

    I am so sad one of my favorite stores

  44. 茶姐 Tea on September 9, 2022 at 4:23 am

    I worked there briefly as a designer in the mid 90’s. It was a fun job but the company headquarter was badly managed by the all male executives. Their refusals to fresh perspectives and changing the business model, were the reasons why they failed. Pier1 Imports was a pioneer of the home decors industry but sadly, the inability to adopt the market and consumers needs lead to their downfall.

  45. Bathory Synystra on September 9, 2022 at 4:23 am

    WAY too expensive!

  46. Jasmin on September 9, 2022 at 4:26 am

    Pier one was extremely expensive for simply made products. They had really cute things but the simplest item would be $69.99 and it was for example a candle. I mean it’s no surprise they are gone.

  47. Thomas Dickensheets on September 9, 2022 at 4:27 am

    We had them in Washington St.

  48. M. Davis on September 9, 2022 at 4:27 am

    I miss Pier1… the online store, isn’t the same.

  49. Brick Life on September 9, 2022 at 4:28 am

    never seen their shop since i live in melbourne

  50. Diego Dawson on September 9, 2022 at 4:34 am

    Just the same way I saw testimony of how Austin helped a man make -$50,000 weekly Profit I tried now am also sharing my testimony with over,$10,000 from the company thanks for the good did she has done for me for this short period of time

Leave a Comment